In our last episode of Advent for 2021, Carat’s Head of Strategy Bethanie Blanchard delves in to why her vent is about venting - people sneering at the new “as though it means you’re not across the fundamentals of your craft”. In fact, brands should act like sponges for culture, she argues, soaking up even the flash-in-the-pan trends, because they reveal just as much about people and the world as the Next Big Thing.
She also talks about agency responsibility for who you work with and for, and the positive conversations happening in media agencies around how to reach diverse audiences. And she tackles some hard questions. Are we making too much stuff? Why are people embarrassed to work in advertising?
Right now, we're recording and producing Advent from home, on the lands of the Dharawal and Gadigal people. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Declan Clow Wood. Editorial guidance and research comes from Brittney Rigby. Alex Watts hosts Advent.
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