Brett Armstrong is the General Manager of TikTok Australia, and has led the business through a wild first few months, including massive audience growth, global scrutiny, and a global pandemic. So he's in a pretty good position to have a little bit of a vent about the good and the bad of the industry.
We talk to Brett about how moving from tax and legal to the digital frontier, the mistakes marketers make understanding demographics, and how the industry's obsession with measurement is killing effective work. Plus a few other things on the way.
Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.
See omnystudio.com/listener for privacy information.
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