Peter Sloterdyk has led marketing and communications for some of the world's most interesting brands including Grindr and Netflix. Peter recently joined Koala as their Global Chief Marketing & Technology Officer amidst a global pandemic that saw the direct-to-consumer brand navigate through its biggest sales period since 2015.
So what does he think needs to change in advertising and marketing? In the first episode of Advent, we talk to Peter about the importance of trust, our obsession with measurement, and how to build human brands.
Advent is produced and recorded in the studios of DDB Sydney, on the land of the Gadigal people of the Eora nation. We pay our respects to Elders, past, present and emerging.
Editing and mixing for Advent is done by Andy Stewart, with production support from Emily Wood. Editorial guidance and research comes from Lindsay Bennett. Alex Watts hosts Advent, and wrote this in third person.
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